{"id":17164,"date":"2024-10-03T11:03:37","date_gmt":"2024-10-03T09:03:37","guid":{"rendered":"https:\/\/www.savetheproof.com\/manipulacion-del-contenido-digital-que-tan-facil-es\/"},"modified":"2025-01-21T09:17:13","modified_gmt":"2025-01-21T08:17:13","slug":"manipulacio-del-contingut-digital-que-tan-facil-es","status":"publish","type":"post","link":"https:\/\/www.savetheproof.com\/ca\/manipulacio-del-contingut-digital-que-tan-facil-es\/","title":{"rendered":"Manipulaci\u00f3 del Contingut Digital: Qu\u00e8 Tan F\u00e0cil \u00c9s?"},"content":{"rendered":"

Des de not\u00edcies fins a memes, passant per fotos i v\u00eddeos, el contingut digital s’ha convertit en el pa de cada dia en les nostres webs i xarxes socials favorites.<\/p>\n

No obstant aix\u00f2, el que molts no s’adonen \u00e9s el f\u00e0cil que pot ser crear i manipular<\/strong> aquest contingut digital gr\u00e0cies a l’\u00fas tant d’aplicacions, o l’acc\u00e9s a inspeccionar el codi font de la web, i no parlem ja de les eines que ofereix la intel\u00b7lig\u00e8ncia artificial (IA), i aix\u00ed obtenir captures d’evid\u00e8ncies falses.<\/p>\n<\/div><\/div><\/div>

\u201cLa Veritat\u201d a simple vista<\/h2><\/div><\/div><\/div>

Quan desplacem el feed de les nostres xarxes socials, confiem que el que veiem \u00e9s genu\u00ed. Per\u00f2 la realitat \u00e9s que darrere de cada publicaci\u00f3, existeix la possibilitat de manipulaci\u00f3.<\/strong> Des de simples retocs fotogr\u00e0fics fins a v\u00eddeos alterats amb l’ajuda de la intel\u00b7lig\u00e8ncia artificial (els Deepfakes<\/strong> que comentem a continuaci\u00f3), la l\u00ednia entre el real i la falsedat \u00e9s molt borrosa.<\/p>\n

La manipulaci\u00f3 del contingut digital no \u00e9s nom\u00e9s un joc innocent. Pot tenir conseq\u00fc\u00e8ncies greus<\/strong> en la societat, com la desinformaci\u00f3, fake news i la propagaci\u00f3 de faules.<\/p>\n

\u00c9s fonamental que com a usuaris de xarxes socials, estiguem atents i q\u00fcestionem la veracitat dels continguts digitals que veiem en l\u00ednia.<\/p>\n<\/div><\/div><\/div>

Qu\u00e8 s\u00f3n els Deepfakes?<\/h2><\/div><\/div><\/div>

Els deepfakes s\u00f3n una forma de manipulaci\u00f3 de contingut digital que utilitza t\u00e8cniques avan\u00e7ades d’intel\u00b7lig\u00e8ncia artificial<\/strong> per a crear v\u00eddeos, imatges o \u00e0udios falsos que poden ser incre\u00efblement convincents i dif\u00edcils de distingir<\/strong> dels originals. Aquesta tecnologia permet superposar la cara d’una persona sobre el cos d’una altra en v\u00eddeos, o fins i tot crear discursos i converses completament falses utilitzant la veu i la imatge d’individus reals.<\/p>\n

El que distingeix als deepfakes d’altres formes de manipulaci\u00f3 digital \u00e9s el seu nivell de realisme<\/strong> i la facilitat amb la qual poden ser creats. Utilitzant algorismes d’aprenentatge profund i grans conjunts de dades, els generadors de deepfakes poden produir resultats sorprenentment precisos en poc temps. Aix\u00f2 planteja serioses preocupacions \u00e8tiques i de seguretat<\/strong>, ja que els deepfakes poden ser utilitzats per a difondre desinformaci\u00f3, crear not\u00edcies falses, extorquir a persones o fins i tot manipular eleccions.<\/p>\n

Encara que els deepfakes tenen aplicacions potencialment divertides, com la creaci\u00f3 de par\u00f2dies o v\u00eddeos d’imitaci\u00f3, la seva proliferaci\u00f3 ha generat una creixent preocupaci\u00f3 en la societat<\/strong> i ha impulsat la cerca de solucions per a detectar i mitigar el seu impacte negatiu.<\/p>\n<\/div><\/div><\/div>

Eines de manipulaci\u00f3 de contingut digital a l’abast de tots<\/h2><\/div><\/div><\/div>

El sorprenent \u00e9s que no es necessita ser un expert<\/strong> en tecnologia per a manipular contingut digital.<\/p>\n

Amb l’acc\u00e9s a aplicacions i programari f\u00e0cilment disponible per a qualsevol usuari amb un m\u00f2bil a la m\u00e0, es pot retocar una imatge, crear un perfil, modificar el contingut d’un post, un v\u00eddeo, o editar qualsevol recurs en q\u00fcesti\u00f3 de minuts.<\/p>\n

Ja no parlem del fam\u00f3s Adobe Photoshop, que estava m\u00e9s o menys limitat pel seu acc\u00e9s sota llic\u00e8ncia de pagament, hi ha webs com Fakedetail de lliure \u00fas on es pot crear en pocs minuts captures d’un perfil completament fals de qualsevol xarxa social amb exactament el mateix Look and Feel que la plataforma original. Es poden crear a m\u00e9s de la car\u00e0tula del perfil de la xarxa social converses, posts, xats, missatges\u2026<\/p>\n

Per exemple un post del nostre compte @savetheproof\u00a0 en X real vs. el fals (millorant el nombre de retuits i likes!) amb Fakedetail:<\/p>\n<\/div>

\"Captura<\/span><\/div>

Una altra manera de modificar el contingut de qualsevol web f\u00e0cilment \u00e9s accedint des del teu ordinador al codi de la p\u00e0gina, des d’on es pot editar tant el text com les seves imatges.<\/p>\n

Et convidem a veure en aquest v\u00eddeo del nostre canal de Youtube, i vegis el senzill que \u00e9s generar i realitzar captures falses<\/strong> del perfil de la Casa de S. M. Rei en X (Twitter):<\/p>\n

https:\/\/www.youtube.com\/watch?v=6Bp6HNAj39g<\/a><\/span><\/p>\n<\/div><\/div><\/div>

El Paper de SaveTheProof en la Certificaci\u00f3 de Contingut<\/h2><\/div><\/div><\/div>

Davant la prevalen\u00e7a de la possibilitat de manipulaci\u00f3 del contingut digital gr\u00e0cies a les aplicacions i a la intel\u00b7lig\u00e8ncia artificial (IA), \u00e9s crucial comptar amb eines de confian\u00e7a per a verificar l’autenticitat de la informaci\u00f3<\/strong> abans que aquesta pugui ser manipulada.<\/p>\n

Per aquest motiu pots usar SaveTheProof per a la certificaci\u00f3 d’evid\u00e8ncies en p\u00e0gines web o xarxes socials<\/strong><\/a><\/span>,\u00a0 ja que el certificat del contingut ofereix una base de confian\u00e7a i autenticitat.<\/p>\n

En certificar el contingut amb SaveTheProof abans que pugui ser manipulat<\/strong>, es poden evitar impugnacions legals per acusacions de manipulaci\u00f3, proporcionant proves s\u00f2lides i de confian\u00e7a en el tribunal.<\/p>\n

En resum,\u00a0hem de ser conscients que la manipulaci\u00f3 del contingut digital en les xarxes socials \u00e9s molt f\u00e0cil<\/strong> i \u00e9s una realitat que no podem ignorar, per la qual cosa hem de prendre mesures junts per a promoure l’autenticitat i confian\u00e7a en l\u00ednia.<\/p>\n

Moltes gr\u00e0cies per llegir-nos! Salutacions des de SaveTheProof!<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":15557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-17164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-recursos-cat"],"yoast_head":"\nManipulaci\u00f3 del Contingut Digital: Qu\u00e8 Tan F\u00e0cil \u00c9s? - SaveTheProof.com<\/title>\n<meta name=\"description\" content=\"El que molts no s'adonen \u00e9s el f\u00e0cil que pot ser crear i manipular contingut digital. 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